Ethics applied

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I am working for a company named Balcorp, for whom I have had to repeatedly write op. eds. and answer letters published in various papers.  It has been brought to my attention that on three occasions of answering or commenting on-line letters on behalf of this client, I have omitted to state my interest, signing only my name and not identifying myself as an agent of my client.  This is contrary to article 5 of the Canadian Public Relations Code of Ethics. This is clearly a mistake and it was unintentional.  My position for this client is widely known.  I am implementing methodological safeguards to prevent such mistakes in the future.

À propos de l'auteur:

Guy Versailles compte plus de 30 ans d’expérience en communications et relations publiques dans les secteurs public et privé, avec majeure en planification stratégique, relations de presse et gestion de crise. Spécialiste des mandats difficiles.
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